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Shoestring Creative Group is proud to be partnering with the Philanthropy Journal to provide articles for its new Marketing and Communications Resources Section. Here are links to insightful articles that may help spark some ideas for your nonprofit:
GENERAL MARKETING TIPS
Tips for building awareness
Foundation for marketing
(by Andrew Meacham, Columbus, OH Network Affiliate)
Give a little, get a lot
(by Hannah Brazee Gregory, Shoestring Creative Group founder)
Help - I have no marketing budget!
Making newsletter articles 'pop'
MESSAGING/BRANDING
The top public relations tip
(by Hannah Brazee Gregory, Shoestring Creative Group founder)
New logos vs. true rebranding
MEDIA RELATIONS
Communicating during a crisis
(by Stacy Jones, Albany, NY Network Affiliate)
Making friends with the media
(by Cindy Sink, Cary, NC Network Affiliate)
Press release do's & don'ts
(by Hannah Brazee Gregory, Shoestring Creative Group founder)
ONLINE/EMAIL MARKETING
Tips for building an email list
Your nonprofit's website
(by Hannah Brazee Gregory, Shoestring Creative Group founder)
Laws of social networking
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