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Shoestring Creative Group is proud to be partnering with the Philanthropy Journal to provide articles for its new Marketing and Communications Resources Section. Here are links to insightful articles that may help spark some ideas for your nonprofit:
GENERAL MARKETING TIPS
Creating a marketing project timeline
(by Kyle Gregory, Chief of Operations and Client Strategy for Shoestring Creative Group
Developing an elevator speech
(by Stacy Jones, Albany, NY Network Affiliate
Marketing during a struggling economy
(by Stacy Jones, Albany, NY Network Affiliate
Working with a graphic designer
(by Lynn Hendrickson, Creative Services Director for Shoestring Creative Group)
Creating core marketing messages
(by Cindy Sink, Cary, NC Network Affiliate)
Getting to know your audience
(by Stacy Jones, Albany, NY Network Affiliate
Building a marketing budget
(by Stacy Jones, Albany, NY Network Affiliate)
Foundation for marketing
(by Andrew Campbell, Columbus, OH Network Affiliate)
Give a little, get a lot
(by Hannah Brazee Gregory, Shoestring Creative Group founder)
Make marketing a board priority
(by Stacy Jones, Albany, NY Network Affiliate)
MESSAGING/BRANDING
Developing a press kit
(by Stacy Jones, Albany, NY Network Affiliate
Conducting an informal focus group
(by Michael J. Puican, Chicago, IL Network Affiliate)
Getting out the right message about your nonprofit
(by Hannah Brazee Gregory, Shoestring Creative Group founder)
Mistakes nonprofit's can't afford to make
(by Stacy Jones, Albany, NY Network Affiliate)
The top public relations tip
(by Hannah Brazee Gregory, Shoestring Creative Group founder)
MEDIA RELATIONS
Media relations in an election year
(by Stacy Jones, Albany, NY Network Affiliate)
Communicating during a crisis
(by Stacy Jones, Albany, NY Network Affiliate)
Making friends with the media
(by Cindy Sink, Cary, NC Network Affiliate)
Press release do's & don'ts
(by Hannah Brazee Gregory, Shoestring Creative Group founder)
ONLINE/EMAIL MARKETING
Creating identity on the Internet and beyond
(by Joleen Deatherage, Los Angeles, CA Network Affiliate)
The most important part of a social-media strategy
(by Michael J. Puican, Chicago, IL Network Affiliate)
Website basics for nonprofits
(by Hannah Brazee Gregory, Shoestring Creative Group founder)
Your nonprofit's website
(by Hannah Brazee Gregory, Shoestring Creative Group founder)
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NETWORK AFFILIATES:
Albany, New York
Austin, Texas
Boston /
New England
Chicago, Illinois
Columbus, Ohio
Denver, Colorado
Kansas City, Missouri/Kansas
Los Angeles, California
North Carolina
San Francisco, California
Seattle,Washington
Washington, DC
Other Areas
Know of a great nonprofit marketing consultant?
Interested in joining our affiliate network?
Contact us to learn more.
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