 |
|
|
 |
Shoestring Creative Group is proud to be partnering with the Philanthropy Journal to provide articles for its new Marketing and Communications Resources Section. Here are links to insightful articles that may help spark some ideas for your nonprofit:
GENERAL MARKETING TIPS
Creating a marketing project timeline
(by Kyle Gregory, Chief of Operations and Client Strategy for Shoestring Creative Group
Developing an elevator speech
(by Stacy Jones, Albany, NY Network Affiliate
Marketing during a struggling economy
(by Stacy Jones, Albany, NY Network Affiliate
Working with a graphic designer
(by Lynn Hendrickson, Creative Services Director for Shoestring Creative Group)
Creating core marketing messages
(by Cindy Sink, Cary, NC Network Affiliate)
Getting to know your audience
(by Stacy Jones, Albany, NY Network Affiliate
Building a marketing budget
(by Stacy Jones, Albany, NY Network Affiliate)
Foundation for marketing
(by Andrew Campbell, Columbus, OH Network Affiliate)
Give a little, get a lot
(by Hannah Brazee Gregory, Shoestring Creative Group founder)
Make marketing a board priority
(by Stacy Jones, Albany, NY Network Affiliate)
MESSAGING/BRANDING
Developing a press kit
(by Stacy Jones, Albany, NY Network Affiliate
Conducting an informal focus group
Getting out the right message about your nonprofit
(by Hannah Brazee Gregory, Shoestring Creative Group founder)
Mistakes nonprofit's can't afford to make
(by Stacy Jones, Albany, NY Network Affiliate)
The top public relations tip
(by Hannah Brazee Gregory, Shoestring Creative Group founder)
MEDIA RELATIONS
Media relations in an election year
(by Stacy Jones, Albany, NY Network Affiliate)
Communicating during a crisis
(by Stacy Jones, Albany, NY Network Affiliate)
Making friends with the media
Press release do's & don'ts
(by Hannah Brazee Gregory, Shoestring Creative Group founder)
ONLINE/EMAIL MARKETING
Creating identity on the Internet and beyond
(by Joleen Deatherage, Los Angeles, CA Network Affiliate)
The most important part of a social-media strategy
Website basics for nonprofits
(by Hannah Brazee Gregory, Shoestring Creative Group founder)
Your nonprofit's website
(by Hannah Brazee Gregory, Shoestring Creative Group founder)
|
|
|
|
|
RECENT NEWS:
SHOESTRING CREATIVE GROUP has been working nonstop since the Haiti earthquake to manage all crisis communications, media relations and online fundraising activities of its client Salesian Missions, which was hard-hit in Haiti and is currently responding to the needs of thousands. Learn more.
RECENT WORK:
SHOESTRING just produced a special PSA for Salesian Missions that encourages people to give to the Haiti relief efforts. Watch it.
SHOESTRING recently launched a new website for the New York Head Start Association.
SHOESTRING recently wrapped up a marketing improvement project for the Winston-Salem Youth Chorus.
SHOESTRING launches
first-ever national awareness
campaign for
Salesian Missions.
Read the release.
NEWS:
New clients select SHOESTRING as agency of record for:
- Sandals Foundation
- CauseCards
|
|
|
|