 |
|
|
 |
Philadelphia/D.C.
Network Affiliate:
VANESSA CARROLL
Senior Project Director
Vanessa Carroll has more than 20 years of successful marketing and public relations management experience in the nonprofit arena. She has managed the communications portfolios of international, national, regional and local service organizations. Vanessa's passion is leading organizations in the development and execution of highly-visible, high-impact, measurable marketing and communications plans that synchronize with fundraising and development, organizational growth, and related financial and operational business objectives. She is a skilled facilitator with extensive experience moderating focus groups, leading strategic communications planning processes and volunteer board development and training. Her background includes social marketing campaign development and behavioral change communications programs.
Vanessa Carroll earned a Master of Administrative Sciences degree from Johns Hopkins University in Baltimore, Maryland, concentrating in services industry marketing and management. She trained as a focus group moderator at the A.C. Neilson Burke Institute in Covington, Kentucky. Her nonprofit business experience enables her to add relevant insights to focus group research findings, helping clients take the guess-work out of marketing and communications decision-making. This was evident in her work with the Baltimore City Believe Campaign, the Transportation Research Board and community health centers in Baltimore and New Jersey.
Vanessa believes that capturing marketing/communications best-practices and lessons-learned is fundamental to sustainable results and success. Equally important is putting systems in place to continuously track performance against objectives and facilitate early course correction, when necessary. As its executive director, Vanessa successfully guided a regional domestic violence agency through a strategic repositioning that resulted in: a clear organizational vision that was easily articulated, both internally and externally; an effective strategy of public relations and collaboration with public, private and other non-profit organizations; and a solid base of grants, new funding and private-sector contracting opportunities.
Vanessa is well-rounded in all aspects of marketing communications, with strong expertise with urban-based audiences, both domestically and internationally. She has worked extensively in the health care field, as well as in the fields of education, international development and association management. As a senior project director with Shoestring Creative Group, she focuses on strategic marketing planning, communications and capacity building.
|
|
|
|
|
|